My Digital Marketer Resume
Professional Summary
I am a digital marketing professional with 7 years of experience in content marketing and SEO for B2B tech or SaaS products.​
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I am a certified and trained digital marketing professional from one of the most highly ranked advanced digital marketing courses globally, which is Master of Science in Digital Marketing and CRM from IÉSEG School of Management, France.
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Starting as a creative content writer when I was a student, I realised my potential and curiosity in testing and analyzing performance as well. This led me to choose and love digital marketing as a profession that lets me utilise both my creative and analytical mindset. Every digital marketing job description is unique and dynamic and this has let me explore key areas like social media marketing, content marketing, search engine optimisation (SEO), and performance marketing.
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As a person, I am pragmatic and have a natural ability to take charge of situations with transversal project management skills.
Skills
Content Marketing & Strategy Search Engine Optimisation AI workflows Social Media Management Online Branding Strategy Copywriting Funnel Building Website Design User Experience Design Persona & Customer Journey Mapping
Certifications & Tools
Google Analytics Individual Qualification Google Ads Search UC Davis SEO HubSpot Social Media Marketing HubSpot Content Marketing HTML & CSS LinkedIn Ads Google Data Studio Accessible User Experience Design
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Microsoft Power BI Dovetail Mention MailChimp HubSpot CMS SEMRush Ahrefs Clickfunnels Adobe PhotoShop Adobe InDesign Powtoons
Work Experience
& Volunteering
SEO & CONTENT MARKETING LEAD
Harmonic Inc.
May 2023 - Present
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Increased website traffic by 65% with content within the first 6 months of joining and 2X increase in blog traffic for the English-speaking market.
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Boosted website rankings from position 98 to top SERP positions for key industry keywords in 3 months and ranked for new terms for the video industry products.
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Launched the LinkedIn ambassador program and new content formats for events, boosting LinkedIn engagement by 59.78% YoY.
CONTENT MARKETER
Neil Patel Digital
May 2020 - July 2021
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Orchestrated strategic SEO content marketing 15 clients
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Steered a versatile client portfolio set: health & wellness, BPO, EdTech, SaaS-based CRM and communication solution, Microsoft Partnered IT, luxury & fashion brands
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Amplified 10X organic traffic and 190% increase in conversions for an enterprise health & wellness client with combined strategic SEO and content marketing efforts
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Scaled and placed a local EdTech start-up in the global market (the US, Canada and Tanzania) in less than 3 months
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Increased organic traffic by 29% and impressions by 62% in a span of 3 months for a Microsoft Partnered IT company
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Created impactful, ROAS-driven and UX-oriented copy and landing page content for PPC clients
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Handled escalations by building one-to-one relationships.
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Speaker at NP360 Global 2020
CUSTOMER EXPERIENCE COORDINATOR - DIGITAL TRANSFORMATION
June 2019 - February 2020
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Successfully mapped of 8 customer/ buyer journeys, tested & determined 5 user persona | Created storytelling content for each persona on Dovetail storyboard based on UX research
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Orchestrated the Voice of Customers Project as the Project Manager SPOC - Coordinated 15 international subsidiaries (25 countries), CX survey, data management process & reporting
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Conducted F2F interviews with 10+ global B2B companies for customer journey data collection
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Created data management and analysis report format and dashboard using MS Excel & Power BI
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Analyzed touchpoints of customer journeys like website, email marketing & customer service.
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Tested usability and UX of pilot webshop & local websites | Orchestrated Stakeholder workshops
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Standardized the UX strategy process including presentation of UX software Dovetail to the COO
PRODUCT MARKETING LEAD
ScrapeHero
August 2021 - April 2023
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Successfully recruited, trained, and led a digital marketing team of 7 professionals (writers, SEO, social media, and data analysts).
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Increased quarter-on-quarter revenue of the Data Store by 25%.
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Developed and implemented content marketing & SEO strategies for the company and the new B2B SaaS product, MetricsCart.
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Conceptualized and automated a content type, resulting in a continuous influx of traffic, contributing to 70% of the website traffic.
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Utilized in-house and secondary data to craft compelling storytelling, thought leadership content, and reports for the global market.
DIGITAL MARKETING MENTOR - PRO BONO
March 2020 - Present
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Volunteer Mentor prioritising developing economy start-up entrepreneurs​
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Domain: Digital Marketing (SEO, content, SEM, social media) & CX (persona, customer journey)
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Covid-19 Responder/Mentor: Prioritising mentorship for businesses severely affected by the pandemic situation
CONTENT MARKETING & COPYWRITER - SOCIAL MEDIA
July 2017 - August 2018
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Orchestrated brand projects of content strategy for social media (organic + paid) of fashion brands like BIBA, The Moms Co. and Speedo
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Successfully amplified social media campaigns: BIBA #ChangeForProgress & Speedo India #GetFitterFaster
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Resulted in more than 20k mentions and more than 2% engagement rate on Facebook
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Created and wrote ad-hoc SEO content and copy for ads
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Revamped and shifted brand positioning of the Instagram wall through the content campaign: 100k organic followers in a week | Brand Communication & Voice Community Management
Education
IÉSEG School of Management
MSc in Digital Marketing and CRM
2018 - 2020 | France
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Top 1% B-School worldwide with Triple Crown Accreditation
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Recipient of the School Merit Scholarship
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Recipient of the French Government Charpak Full Masters Scholarship (Top 15) and IÉSEG Merit Scholarship.
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Capstone Project on customer experience and digital transformation of the Lyreco Group. (Score: 18/ 20)
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Among the winning teams of the Project Management Simulation Bootcamp and the Simbound Simulation Bootcamp.
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Participated in real-life projects, analyzed data, and created digital, SEO and content strategies for Givelight, HEC, Edmunds, Disneyland Paris, etc.
University of Gauhati
5 Years Integrated Masters of Commerce
2012 - 2017 | India
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University topper and Gold Medallist with 9.8/10 CGPA.
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Bachelor of Commerce honors with a specialization in marketing and human resource management in master's degree.
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Inter-university debate and elocution champion (2016).
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Department Event Coordinator (2015 - 2017) for the annual management and cultural event (social media, on-site promotion).
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Winning Editor-in-Chief in the University Wall Magazine Contest.
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Winning business plan in Young India entrepreneurship workshop.
CHARPAK
MASTER
SCHOLAR
CHARPAK
MASTER
SCHOLAR
CHARPAK
MASTER
SCHOLAR
Prestigious scholarship presented by the Government of France to 25 scholars every year to pursue master's in France based on merit, work experience and motivation.
​UNIVERSITY
GOLD MEDALIST
​UNIVERSITY
GOLD MEDALIST
Awarded Academic Excellence Gold Medal for being the all university topper and batch topper for Integrated Management PG (2012 - 2017)
ANUNDORAM
BOROOAH
AWARD
Prestigious award presented by the Government of India for excellence in acedemic results and merit at board exams.