My Digital Marketer Resume

Professional Summary

I am a digital marketing enthusiast and a budding digital marketing and customer experience professional. ​I am experienced in 5 years of freelance content marketing, 3 years of digital marketing, and 1 year of experience in B2B omnichannel customer experience. My range of work expands from creating content marketing strategies from scratch for clients as a part of well-known start-ups like Neil Patel Digital to being a part of the digital transformation team in a renowned global company like the Lyreco Group in France. 

I am a certified and trained digital marketing professional from one of the most highly ranked advanced digital marketing courses globally, which is Master of Science in Digital Marketing and CRM from IÉSEG School of Management, France.

Starting as a creative content writer when I was a student, I realised my potential and curiosity in testing and analysing performance as well. This led me to choose and love digital marketing as a profession that lets me utilise both my creative and analytical mindset. Every digital marketing job description is unique and dynamic and this has let me explore key areas like social media marketing, content marketing, search engine optimisation (SEO), and performance marketing. 

As a person, I am pragmatic and have a natural ability to take charge of situations with transversal project management skills. 

Skills

Content Marketing & Strategy  Search Engine Optimisation Social Media Management  Online Branding Strategy    Copywriting   Funnel Building    Website Design  User Experience Design Persona & Customer Journey Mapping

Certifications & Tools

Google Analytics Individual Qualification  Google Ads Search UC Davis  SEO   HubSpot Social Media Marketing    HubSpot Content Marketing  HTML & CSS  LinkedIn Ads Google Data Studio Accessible User Experience Design

 Microsoft Power BI Dovetail Mention MailChimp HubSpot CMS SEMRush Ahrefs Clickfunnels Adobe PhotoShop Adobe InDesign  Powtoons

 
 

Work Experience

& Volunteering

 

MARKETING LEAD

ScrapeHero

August 2021 - Present

  • Orchestrating digital marketing operations.

  • Steering and guiding a digital marketing team.

  • Producing data-driven content.

DIGITAL MARKETING MENTOR - PRO BONO

March 2020 - Present

  • Volunteer Mentor prioritising developing economy start-up entrepreneurs​

  • Domain: Digital Marketing (SEO, content, SEM, social media) & CX (persona, customer journey)

  • Covid-19 Responder/Mentor: Prioritising mentorship for businesses severely affected by the pandemic situation

CUSTOMER EXPERIENCE COORDINATOR - DIGITAL TRANSFORMATION

June 2019 - February 2020

  • Successfully mapped of 8 customer/ buyer journeys, tested  & determined 5 user persona | Created storytelling content for each persona on Dovetail storyboard based on UX research

  • Orchestrated the Voice of Customers Project as the Project Manager SPOC - Coordinated 15 international subsidiaries (25 countries), CX survey, data management process & reporting

  • Conducted F2F interviews with 10+ global B2B companies for customer journey data  collection

  • Created data management and analysis report format and dashboard using MS Excel & Power BI

  • Analyzed touchpoints of customer journeys like website, email marketing & customer service.

  • Tested usability and UX of pilot webshop & local websites  | Orchestrated Stakeholder workshops 

  • Standardized the UX strategy process including presentation of UX software Dovetail to the COO

DIGITAL MARKETING EXECUTIVE

February 2017 - November 2017

  • Initiated and conducted current website SEO audit and diagnosis

  • Developed and re-designed website through benchmarking, SEO content, UX copywriting and backlinking

  • Accomplished to rank website on the Page 1 in SERP for the keyword 'Best employee engagement platform in India' (organic traffic)

  • Initiation of processes to establish the use of Google Analytics and Google Search Console

  • Generated traffic through the establishment of the company blog and writing relevant content for the blog via WordPress 

CONTENT MARKETER

Neil Patel Digital India

May 2020 - July 2021

  • Orchestrated strategic SEO content marketing 15 clients

  • Steered a versatile client portfolio set: health & wellness, BPO, EdTech, SaaS-based CRM and communication solution, Microsoft Partnered IT, luxury & fashion brands

  • Amplified 10X organic traffic and 190% increase in conversions for an enterprise health & wellness client with combined strategic SEO and content marketing efforts

  • Scaled and placed a local EdTech start-up in the global market (the US, Canada and Tanzania) in less than 3 months

  • Increased organic traffic by 29% and impressions by 62% in a span of 3 months for a Microsoft Partnered IT company

  • Created impactful, ROAS-driven and UX-oriented copy and landing page content for PPC clients

  • Handled escalations by building one-to-one relationships.

  • Speaker at NP360 Global 2020

CONTENT WRITER & DIGITAL MARKETER

Freelancing Professional

July 2014 - Present

  • Freelancing work as a content writer/ copywriter

  • Content writing for platforms ranging from print media to digital media like blogs, social media

  • Work ranged from writing news articles, technical articles for newspapers, blogs on social issues, brochures, event posters, social media handles, lifestyle blogs, technical blogs, etc. 

  • Featured Writer for the social issue #SaveTheChildren in Youth Ki Awaaz, a digital platform to discuss and stimulate social issues. 

  • Creation and design of websites, landing pages, funnels and content marketing and on-page SEO

CONTENT MARKETING & COPYWRITER - SOCIAL MEDIA

January 2018 - August 2018

  • Orchestrated brand projects of content strategy for social media (organic + paid) of fashion brands like BIBA, The Moms Co. and Speedo

  • Successfully amplified social media campaigns: BIBA #ChangeForProgress & Speedo India #GetFitterFaster

  • Resulted in more than 20k mentions and more than 2% engagement rate on Facebook

  • Created and wrote ad-hoc SEO content and copy for ads

  • Revamped and shifted brand positioning of the Instagram wall through the content campaign: 100k organic followers in a week | Brand Communication & Voice Community Management

MARKETING AND EVENT COORDINATOR

Manifest Kommercio, Gauhati University

January 2016 - May 2017

  • Coordinator (Volunteer) of the event Socio- Cosortium: Best CSR Idea Contest under the University Management Festival

  • Generated reach through social media marketing and outdoor promotion through college visits to attract students to participate

  • Managed and guided more than 40 participants

  • Accomplished in grabbing big sponsorships and inviting an eminent panel of judges from Tata Trusts and IIE

 

Education

IÉSEG School of Management

MSc in Digital Marketing and CRM

2018 - 2020 | France

  • Top 1% B-School worldwide with Triple Crown Accreditation

  • Recipient of the School Merit Scholarship

  • Worked on real Google Analytics account for Givelight Foundation, Google Ads and Mention for IESEG, email marketing with Mailchimp for Edmunds.

  • Among the winning teams of Project management simulation bootcamp and Simbound simulation for Google Ads strategy

University of Gauhati

5 Years Integrated Management Coursework

2012 - 2017 | India

  • Marketing Management specialisation in Masters and All subjects honours in Bachelors

  • Course gold medalist and highest CGPA holder in the university (9.8/10)

  • Debate & Literary Society, ‘Best Elocutionist’, ‘Celebrated Editor-in-Chief’

CHARPAK
MASTER
SCHOLAR

Prestigious scholarship presented by the Government of France to 25 scholars every year to pursue master's in France based on merit, work experience and motivation.

CHARPAK
MASTER
SCHOLAR
CHARPAK
MASTER
SCHOLAR
UNIVERSITY
GOLD MEDALIST

Awarded Academic Excellence Gold Medal for being the all university topper and batch topper for Integrated Management PG (2012 - 2017) 

UNIVERSITY
GOLD MEDALIST
ANUNDORAM
BOROOAH
AWARD

Prestigious award presented by the Government of India for excellence in acedemic results and merit at board exams.

Interests

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FINE ARTS

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GASTRONOMY

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VOLUNTEERING

Awards